Ankura Services

The Challenge

Ankura Services is a design and services company that I put my work through. I have a portfolio of small corporate clients that I have acquired over the past five years, and work with on a regular basis. I focus on B2B marketing and smaller scale highly personalised campaigns.

With the majority of Ankura's clients being in the creative industries the brand was designed to be fresh and modern with a big focus on imagery and visuals. The challenge was to create a brand that communicated premium expertise while remaining approachable and human.

Strategic Positioning

Through stakeholder workshops and competitive analysis, I helped Ankura define their unique position in the market:

• Target audience: Mid-sized companies (£5M-£50M revenue) seeking strategic marketing guidance
• Key differentiator: Data-driven strategy combined with creative execution
• Brand personality: Confident yet approachable, analytical yet creative
• Core value proposition: "Strategic marketing that delivers measurable growth"

Brand Identity Development

Visual Language

The brand identity needed to balance professionalism with creativity. I developed a visual system that felt modern and confident without being cold or corporate.

• Logo design featuring clean geometric forms suggesting structure and strategy
• Color palette of deep navy and vibrant coral for confidence with energy
• Typography pairing: Sharp sans-serif for headings, readable serif for body
• Graphic device system using data visualization-inspired elements
• Photography style guidelines emphasizing authentic business moments

Website Design & Development

Information Architecture

The website needed to quickly establish credibility while guiding potential clients toward conversion. I structured the site to answer key questions progressively:

• Homepage: Clear value proposition with social proof
• Services: Detailed capability showcases with case study previews
• Approach: Transparent process explanation building trust
• Results: Data-driven case studies with measurable outcomes
• Contact: Multiple engagement pathways (consultation, resources, direct contact)

Technical Implementation

Built on a flexible CMS platform allowing the Ankura team to maintain content without developer support:

• WordPress with custom theme development
• Advanced Custom Fields for flexible page layouts
• Responsive design optimized for all devices
• Performance optimization (sub-2-second load times)
• SEO foundation with technical optimization
• Google Analytics and conversion tracking

Marketing Collateral

Extended the brand across all client touchpoints:

• Business card design with premium finishes
• Presentation template system for client proposals
• Email signature design and implementation
• Social media templates for LinkedIn and Twitter
• Brand guidelines document for internal consistency

Results & Impact

The new brand and website transformed Ankura's market presence. In the first quarter post-launch, they secured 15 new clients, with the website directly generating 240% more inquiries compared to their previous site.

The professional brand identity elevated their positioning, allowing them to compete for larger contracts and command premium rates. Client feedback consistently praised the clarity of their offering and professionalism of their materials.

Key Learnings

This project reinforced that effective brand work starts with strategy, not aesthetics. Understanding Ankura's market position and competitive advantages guided every visual decision, creating a brand that truly represented their value.

The importance of empowering clients to maintain their own digital presence became clear. Building on a flexible CMS and training the team ensured the website remained fresh and relevant long after launch.