Digital Commerce Strategist
I architect eCommerce platforms, design seamless user experiences, and lead digital product teams from strategy through execution. Currently scaling DTC operations at Frog Bikes.
Selected Projects
From concept to launch, these projects showcase strategic thinking, technical execution, and measurable business impact.
Minimal digital catalog for healthcare vehicles, optimized for iPad exhibition displays with responsive photography.
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Complete reimagining of car sales and aftercare through market research and customer journey optimization.
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End-to-end product development: brand identity, UX design, and full-stack development of finance tracking webapp.
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Complete brand development and digital presence for marketing startup, from identity to implementation.
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Packaging and advertising design for a craft brewing company, creating distinctive visual identity across bottles, cans, and marketing materials.
View Case StudyFull-Stack Solutions
From online storefronts to in-store experiences, I architect and deliver end-to-end commerce solutions that unify your entire sales operation.
Custom Shopify stores, headless commerce architectures, and optimized checkout experiences that convert browsers into buyers.
Backend systems, APIs, and third-party integrations that connect your commerce stack to ERPs, CRMs, and business intelligence tools.
Unified retail experiences with Shopify POS, inventory sync, and omnichannel customer journeys across digital and physical touchpoints.
Working with multiple agencies for web, mobile, and in-store creates complexity and misalignment. I provide a unified approach to digital commerce—ensuring your online storefront, physical retail experiences, and backend systems work together seamlessly.
Whether you're launching a new brand, scaling DTC operations, or modernizing legacy systems, I bring the strategic vision and technical execution to build commerce solutions that grow with your business.
Every technical decision aligned with your business goals and customer needs.
Agile development process that delivers results quickly without sacrificing quality.
Built to handle growth, from startup launch to enterprise-level traffic and complexity.
Official Partner
Shopify is the leading all-in-one commerce platform for start-ups to high-growth businesses. Powering millions of businesses worldwide, Shopify gives independent brands the tools to sell online, in person, and everywhere in between. Whether it's an online store designed for mobile, or a point of sale that syncs with retail, Shopify is where businesses start, scale, and never outgrow.
As a certified Shopify Partner, I act as your strategic guide to the platform. I help ambitious brands leverage Shopify's robust ecosystem to build custom, high-converting storefronts that are easy to manage and ready to scale. From custom theme development to complex app integrations, I ensure your technology stack works as hard as you do.
Explore Shopify Services
Get In Touch
Whether you're looking for strategic guidance, hands-on execution, or a full-time addition to your team, I'd love to hear about your project.