Writing &
case studies.

AI tools are brilliant at reading Markdown. They're not so brilliant at reading your PowerPoint decks, PDFs, and Word docs. MacItDown sits in the middle and sorts that out.

macOS gives you one option for login items — they all fire at once. I wanted some apps to wait. So I built a small SwiftUI app that staggers launches with configurable delays.

I wanted to play vinyl through my Sonos. Sonos doesn't accept line-in from a USB sound card. So I built a two-container Docker stack that grabs the audio, encodes it, and streams it out as a custom radio station.

I was cleaning my keyboard one day and sent a dozen emails in the process. So I built a small macOS app that locks all input while you wipe down. One click to lock, hold a shortcut to unlock.

Most commerce problems aren't platform problems. They're integration problems - the messy, invisible layer between your storefront, your ERP, and everything in between.

Frog Bikes - Commerce Stack

Frog Bikes

Drove 1700% growth in monthly D2C revenue through platform optimisation, lifecycle automation, and conversion-focused development. Owned the full digital commerce operation at a specialist children's bike brand - platform, ERP integration, automation, front-end development, and day-to-day operations. Led migration from NetSuite SCA to Magento 2, built and stabilised the NetSuite–Alumio–Magento integration, and took full ownership of the stack from there.

DLL Group - Digital Catalog

DLL - De Lage Landen

Designed and built a responsive digital catalogue for DLL Group's healthcare vehicle exhibitions - iPad-optimised, replacing printed materials at trade shows.

FordPass Transformation

Ford Motor Company

End-to-end UX research and strategy to reimagine how Ford dealers sell cars and manage aftercare - mapping customer journeys across the full ownership lifecycle.

Fox Smart Finance

University Project

Full product build from zero: brand identity, UX design, and full-stack development of a finance tracking web app.

Ankura Services

Ankura

Complete digital presence for a new marketing services startup - brand identity, website, and go-to-market collateral from brief to launch.

WipeMode

Side Project

A free macOS utility that locks your keyboard and mouse so you can clean them safely. Built in Swift and SwiftUI, under 1MB, no accounts or telemetry.